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I understand that it wouldn't take as much time as animating characters (Note, I mean characters as in people, not letters) but what's with all the hate? It's entertaining, and even more so entertaining to watch those who complain about how "crappy" typography animations are.
"OH THIS ANIMATION IS CRAP I DON'T SEE WHY IT'S SO FUNNY I'M OLDER THAN ALL OF YOU YEAH I'M AN ADULT BUT I'LL BITCH AND WHINE ABOUT STUPID SHIT LIKE A PRETEEN. EXCUSE ME WHILE I VOMIT UP MOAR HYPOCRISY"